Designing and developing your website is the essential first step in carving out your niche online. But once you've got your shiny new website, you need a marketing strategy that will make people sit up and take notice. Search engine optimisation (SEO) is the first strategy. The great thing about SEO is that the results are compounded - the longer you do it the better your results. The results include increased traffic, increased conversions, increased brand awareness and beautiful ROI.
The first strategy - Search Engine Optimisation (SEO).
At Silverweb, on page Search Engine Optimisation comes standard with our web design services. On-page optimisation, involves backend solutions like optimising images, title tags, description tags, keyword density and internal links, to name a view.
Silverweb teamed up with Mediatorr Digital Marketing to provide you with a comprehensive SEO strategy that starts with the foundations of competitor analysis and keyword research and includes onsite optimisation, link development and reporting.
Keyword research: necessary to determine what search phrases you rank for, what you don't rank for and what you should rank for.
Competitor analysis: determines how your competitors are doing in comparison to you, especially regarding search results for important industry terms.
Website audit: to ensure that all the nuts and bolts of your website are search engine-friendly.
Backlink analysis: provides important information about the links coming into your website.
After all the research and data analysis, we'll draw up an SEO action plan with tactics to improve your website's performance. Then we will work together with you to execute these tactics. Typically, these include:
Copywriting, which could entail editing existing pages to ensure that it contains relevant, targeted keywords and that there is no duplicate content; or writing original landing pages from scratch to improve searchability and conversions.
Link development, using natural link building methods, such as writing guest posts and creating link bait. We steer well clear of all unsavoury link building tactics.
Social media to promote your onsite and offsite content.
You'll be able to see the results thanks to in-depth reporting and analysis. We use various monitoring and measurement tools to determine the efficacy of our efforts and to make further recommendations to keep enhancing your website's performance.
The second strategy is - Advertising. A new website does not rise to the first page of any search engine overnight. You must have a strategy in place for your website to be visible, till such time that your websites natural rankings are on top. A good scheme to get started with, is Google Adwords, which provides a low cost entry into the internet advertising market. Using such schemes does not require much technical expertise, but knowledge of how to get the best out of them could help you to maximise the return from your advertising spend.
Pay-Per-Click (PPC) advertising enables you to target thousands of people looking for your business on Google! By targeting people where they search, you're reaching customers interested in what you offer, right when they're ready to buy.
Silverweb can assist you in your online advertising campaign. Go to the Adwords page to find out how.
The third strategy is - Secret squirrel marketing. By taking part in Newsgroups, Forums, Social Media, E-mail lists, Business Directory Listings, etc., you can spread the news of your website by word of mouth.
Tracking your website's performance.
How do you track your website's performance and advertising performance?
You can do so with Website Analytics software.
Silverweb provides access to an online website analytics user interface, that is available to our clients 24 hours a day, to provide you with up to date website analytics information.
There is also Google Website Analytics available. Please click here to find out more.