Silverweb - Search Engine Optimization and Search Engine Marketing

Internet Marketing.

Great, your business has a new website, an honest to goodness piece of virtual real estate. Now what? How can I let my customers know that I exist and more importantly, how can they find me so they can buy my products or services? If you want to generate new leads through the internet, there are four basic strategies for doing so.

The first is Search Engine Optimisation (SEO). SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or "organic" search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves relevant industry research, competitor research and editing your website's content and HTML coding to both increase its relevance to specific keywords, key phrases and to remove barriers to the indexing activities of search engines.Our search engine optimisation (SEO) services delivers strong search engine positions and many qualified web visitors each month, all of whom will have found your website by searching for relevant words and phrases.

The second is advertising. A good scheme to get started is Google Adwords, which provides a low cost entry into the internet advertising market. Using such schemes does not require much technical expertise, but knowledge of how to get the best out of them could help you to maximise the return from your advertising spend. Silverweb can assist you in your online advertising campaign. Please click here to find out how.

The third is inbound links from directories, journals or other online publications. An inbound link is a link from that website to yours. Sometimes you can get such links simply by informing the directory of your existence, or in the case of online publications, writing original articles for them.

The fourth is secret squirrel marketing. By taking part in newsgroups, forums, email lists etc., you can spread the news of your website by word of mouth.

Tracking your website's performance.

How do you track your website's performance and advertising performance?

You can do so with Website Analytics software.

There is Google Website Analytics available. Please click here to find out more.

If you host with Silverweb, we include a free website analytics package called Piwik Website Analytics.

Websites designed by Silverweb rank on Google's first search results pages,

please click here for screenshots.

Website Marketing, Benoni, Gauteng.